Hosiery Industry on the Mend ...
For much of the 20th century, pantyhose or stockings were an essential component of
any polished woman’s outfit. But then, many Gen X and Boomers stopped
wearing pantyhose years ago, dismissing them as uncomfortable and easily
ruined by runs. Most Millennial women have never even worn them, and
thanks to more casual office wear, they don’t need to in most offices.
But stockings and pantyhose are far from extinct. In fact, they are enjoying a small bit
of a popularity among younger women, according to the NPD Group. Sheer
hosiery had $482 million in sales in the one year period ending May
2015, the NPD Group reports, and 27% of those sales were to Millennials,
which considering its increase of 9%, the group calls a notable
revival.
What’s driving the popularity
While the fashion-forward (and Gen X) First Lady Michelle Obama does
not wear them, Duchess of Cambridge Kate Middleton, a Millennial,
notably does. She even inspired the “Kate effect” upon her royal
engagement in 2010, boosting sales of styles and brands she wears, and
in the case of hose sales surged.. Hose have even made some recent appearances on runways.
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